Why You Do What You Do: When Customers Become Like Family

In October of 2018, Margaret Baker received what she thought was just another order at Printed Faith, a faith-based screen printing and embroidery company in Charleston, S.C. “I had a lady call me because she wanted to order some shirts with a Superman logo and her son’s name on it,” Margaret says. “We printed and […]

T-shirts and Strength in the Sunshine State

By the time Hurricane Irma crashed into Cudjoe Key, Florida, in 2017, it had already been declared the strongest storm the Atlantic Ocean had ever seen. Irma’s winds clocked in at 185 miles per hour for a sustained 37 hours; an unofficial wind gust was recorded as powerful as 199 miles per hour. Those numbers […]